Abstract
Purpose– The purpose of this paper is to present a conceptual model of how both the benefits and risks of social capital influence online knowledge sharing among virtual community members towards enhancing members’ relationship continuity and virtual community reputations. In addition, this study addresses the effects of complementary resources on knowledge sharing.Design/methodology/approach– The structural equation modelling approach was applied to estimate the conceptual model by using survey data from virtual community members. A total of 626 valid questionnaires were collected.Findings– The empirical results showed that most of the research hypotheses were supported. The benefits of social capital and complementary resources have a positive effect on knowledge sharing, thereby strengthening relationship continuity and community reputation. Furthermore, the risk of social capital has a negative effect on knowledge sharing, as expected.Originality/value– A review of the literature reveals a lack of studies focusing on both the positive and negative influences of social capital on online knowledge sharing. This study therefore contributes to a comprehensive perspective for understanding online knowledge sharing in virtual communities.
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