Abstract

A sample of 180 males and 180 females completed person perception measures for stimulus women who varied in physical attractiveness and permissiveness of sexual attitudes. The results indicated that both physical attractiveness and sexual attitudes had strong effects on peson perception. Physically attractive stimulus women were rated higher than the unattractive stimulus women on a physical appeal factor and an item measuring interpersonal attraction. The sexually conservative women were rated higher on an evaluative factor, lower on a personability factor, and higher on the interpersonal attraction item than the sexually permissive stimulus women. It was also found that the effects of physical attractiveness were greater for males than for females and that women rated the sexually permissive stimulus women less favorably than did men.

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