Effects of sachet presence on consumer product perception and active packaging acceptability - A study of fresh-cut cantaloupe

Abstract

Numerous active packaging systems have been created and characterized for food applications. However, studies delving into consumer acceptability of active packaging are scarce and limited to gathering consumer opinion using surveys that contain verbal descriptions of the packages rather than exposing participants to these. This study investigated the impact of a visible sachet inside of a food package on the consumer acceptance of the package and product perception. The approach was to use a consumer sensory evaluation of packaged fresh-cut cantaloupe, with or without a sachet, first using a Likert scale to evaluate consumer liking of package and product quality attributes, followed by directly asking consumers their opinions of packaging changes and innovations. The responses from ninety-four panelists were analyzed as a whole and when split into population segments. Responses of package acceptability showed that panelists preferred packages without sachets. These differences did not carry over to ratings of cantaloupe quality attributes. Panelists expressed willingness to pay more for packages that extend the use life of fresh-cut cantaloupe and liked to see new types of packaging. This study indicates that initiatives to develop active packaging for produce should focus on delivering active compounds in a manner not apparent to consumers.