Abstract
Previous research has indicated conflicting effects of attitude change by level of involvement, quality of arguments, and number of arguments. The present experiment used a 2 (response involvement) × 2 (argument quality) × 2 (number of arguments) design. Subjects were made to feel highly involved by allowing them to vote on their own final examination questions. Good arguments were significantly superior to bad ones on all dependent variables. Only two of 28 interactions were significant, which is about what could be expected by chance. Much previous research employed involvement in issues while the present study used response involvement. This difference could account for the differences between the present study and previous research. Two kinds of response involvement are posited to account for differences from other studies of response involvement.
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