EFFECTS OF RECREATIONAL AND ENTERTAINMENT ACTIVITIES ON EMPLOYEES JOB SATISFACTION: A CASE STUDY

Abstract

Purpose- This study aims to determine the effect of recreational activities including indoor and outdoor games, contests, competitions, festivals and celebrations of various events etc. conducted by organizations on job satisfaction of employees. Methodology/Sample- For this paper, survey and interview method has been used. Structured questionnaire were administered through e-mail to sixty respondents from two companies in the telecommunication sector. Hypothesis testing has been done through 'Regression Analysis' and ANOVA. Findings- The research showed that companies have started changing their old methodology of operating. Because of the swift changes and the highly competitive environment; companies are considering the idea of putting fun and entertaining activities at work. It further shows that fun-filled activities not only results in better interpersonal relationships but also lighten up the traditional work environment while making the workplace comfortable and a less stressful place. Recreational and entertainment activities may bring a positive change in job satisfaction level, but it is not the sole contributor of job satisfaction. Moreover, it can be implied that employees at different level have different needs and desires. For middle and higher level, recreation and entertainment may be important, but lower level management may have different aspirations so fulfilling personal needs of employees is a highly significant aspect that should be taken care of. Practical Implication- The findings of the research is beneficial for the management of organizations to design recreational activities in such a way that fosters the work environment and increase the job satisfaction among employees in Pakistan.