Abstract
Previous research regarding customer relationship management has shown that acquiring a new customer costs much more than retaining an existing customer. Thus, from the perspective of transit agencies, maintaining existing passengers is a cost-effective strategy. This paper investigates the patronage behavior of bus passengers when real-time transit information (RTTI) is made available. Survival analysis based on survey data collected in Kaohsiung city, Taiwan, shows that the risk of RTTI users ceasing their use of transit was 32.9% that of RTTI non-users. Moreover, passengers using RTTI tended to use public transportation 0.15 years longer than those who did not use RTTI. This study found that RTTI helps to retain passengers and provides concrete suggestions regarding RTTI promotion and bus business management for administrators.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
