Abstract
This study investigates the two facets of the social identity model of deindividuation (SIDE) within the context of online dating and racial stereotyping; visual anonymity and salience of social categorization cues. Experiment 1 (N=23) employed a 2 (stereotypic attributes)×2 (gender)×12 (repetition) within-subject design where participants rated individuals as more attractive when their profiles were white-stereotypic compared to black-stereotypic. Experiment 2 (N=178) employed a 2 (gender)×2 (race)×2 (stereotype congruence)×3 (repetition) mixed-factorial design to investigate effects of stereotype congruence on evaluations of attractiveness, attitudes, and dating behavioral intentions (DBI). Heterosexual white participants (N=126) had more favorable evaluations (attractiveness, attitudes, and DBI) of white profile owners with stereotype-congruent profiles than others. Findings are discussed in relation to models of computer-mediated communication and racial bias.
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