Abstract
Effects of Product Placement on Brand Attitudes and Purchase Intention : Moderating Role of Chinese Consumers’ Hallyu Involvement
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https://doi.org/10.16914/kjapr.2016.18.4.323
Publication Date: Oct 31, 2016 |
Effects of Product Placement on Brand Attitudes and Purchase Intention : Moderating Role of Chinese Consumers’ Hallyu Involvement
Join us for a 30 min session where you can share your feedback and ask us any queries you have