Abstract
Relationships between broadcast advertising exposure and various cognitive and affective orientations were assessed in a survey of voters during a congressional election campaign. Exposure was moderately correlated with political knowledge and interest. Highly exposed voters were somewhat more likely to attach higher agenda priorities to issues and candidate attributes emphasized in the commercials. Personal affect toward each candidate was mildly associated with advertising exposure frequency.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
