Abstract
Effects of three levels of photographic evidence (color, black & white, no photograph) on 144 female subjects' monetary awards to an injured plaintiff were investigated in a 3 × 2 × 3 factorial design. Also manipulated were two levels of the severity of the plaintiff's injury and three levels of defendant blame. As predicted, a significant three‐way interaction was observed such that the magnitude of the difference in monetary damages awarded the more and less severely injured plaintiff was greatest in the presence of the color photograph depicting injuries and when defendant blame was high. An emotional arousal interpretation for the effects of photographic evidence is tentatively offered.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
