Effects of perceptions of corporate social responsibilityon employer attractiveness

Abstract

The importance given to Corporate Social Responsibility (CSR) has become a powerful strategy that is used to attract the best talent in recent years. This research aims to understand the impact of CSR activities are having to increase organizational attractiveness in the Turkish labor market context. Using five dimensional CSR framework of Dahlsrud (2006) we measure entry level job candidates’ perceptions about firms. We aim to answer two research questions: Do CSR activities increase the attractiveness of the organization? And which of the five dimensions of CSR affect the candidate to the largest extent? Policy capturing methods are used to gather data from 178 potential job candidates to answer these questions. Results indicate overall effect of CSR is highly positive on employer attractiveness. In addition, employee relations, community relations and product sustainability are the leading dimensions in terms of affecting job candidates’ evaluations of organizational attractiveness.