Effects of peer majority on drinking rate.

Abstract

Abstract Two male and 2 female subjects drank beer with 12 confederate models, 6 male and 6 female, in a simulated tavern. Three confederates, either 2 male and 1 female or 2 female and 1 male were assigned to each subject and drank concurrently with that subject. A single subject repeated measures reversal design was used. Condition 1 indicated subject baseline drinking rate. Interventions indicated confederates drinking rate. Each confederate served as a high consumption and a low consumption model. Additionally, each confederate served as a single confederate as well as onehalf of a pair of confederates. Interventions were seperated by returns to baseline. Subjects consistently matched the drinking rate of the pair ofconfederates regardless of whether these confederates modeled a high or low consumption rate and regardless of whether the subjects or confederates were male or female. Implications and suggestions for further research on modelling were presented.