Abstract
The main purpose of this paper is to find out the influence of News Talk Shows in creating political efficacy among educated youth. The researcher wants to measure the level of political efficacy, that is, level of awareness and level of political participation based on the fact that how much educated youth are influenced by News Talk Shows regarding politics. News Talk Shows are helpful in changing the political structure, political system and political development. Media is a lifeline of socialization. This Paper also develops a framework of political socialization in India. Public opinion is made in democracy by voting and responding to polls besides participating in elections. Special emphasis has been put on electioneering campaigns, voting behaviors and role of media in creating political awareness. Universe for the present study consists of Devi Ahilya University Students, Indore. The researcher has selected 100 samples in nineteen departments of this university.
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