Abstract
In the context of cittaslow (slow city), this research attempts to examine the effects of memorable tourism experience (MTE) on tourist satisfaction and revisiting intention. The research used a structured questionnaire and collected 605 valid responses from tourists that visited Sanyi Cittaslow. Analyses of the measurement model and structural model by AMOS 22.0 were used to find the associations between each MTE dimension and satisfaction, and revisit intention. Test results revealed that all MTE dimensions are predictors of tourist satisfaction, among which knowledge and involvement are the strongest predictors; satisfaction is the strongest predictor for revisiting and is the mediator for the associations of most MTE dimensions and revisiting. Since the cittaslow movement was closely related to sustainable tourism, research finding from this research provide a good reference with evidence for the promotion of cittaslow through MTE creation.
Highlights
The rapid growth of the global tourism industry had brought overexploitation of tourism resources and environmental pollution and hazardous to the indigenous culture and local economy
This study explores the valuable elements of memorable tourism experience (MTE) of Sanyi Cittaslow (SYC) and examines its associated effects on satisfaction as well as revisiting intention toward SYC through the eyes of visitors to SYC
Cittaslow is known for its unique attractiveness of diverse culture and natural resources, and the satisfaction to a Cittaslow will mediate the association between memorable tourism experience and intention to revisit
Summary
The rapid growth of the global tourism industry had brought overexploitation of tourism resources and environmental pollution and hazardous to the indigenous culture and local economy To avoid such a risk, Cittàslow introduced a concept of slow cities in an attempt to balance the conflicting needs of globalization or economies of scale and the local development in a sustainable approach to foster the survival of cultural and ecological diversity, especially the small cities that were most vulnerable in the business competition games (Mayer & Knox, 2006; Nilsson, Svärd, Widarsson & Wirell,2011; Ekinci, 2014; Losada & Mota, 2019; Park & Lee, 2019). The purposes of the study are twofold: (a) to explore the scores of memorable tourism experiences (MTE) of the slow city, (b) to examine how the tourists’ memorable travel experiences affect their satisfaction of a tour, and the willingness of revisiting
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
