Effects of Mass Media and Digital Media Internet on Young Voter Participation

Christina Natalia Jesica,Caroline Paskarina,R Widya S Sumadinata

doi:10.31289/jppuma.v8i1.3393

Christina Natalia Jesica, Caroline Paskarina + Show 1 more

Open Access

https://doi.org/10.31289/jppuma.v8i1.3393

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Abstract

Voter participation indicates the success or failure of a general election. People of Bandung City, who have been characterized as an urban society, openly accept mass media as an information channel and the internet as a form of information technology development. In terms of quantity, young voters have potential as a major group of voters in the General Election. The number of young voters in Bandung City achieves 29.6% of the voters on the list (Daftar Pemilih Tetap/DPT or List of Voters) in the Election of Mayor and Deputy Mayor of Bandung in 2018. The lives of the young generation are closely related to the development of media. In this context, therefore, the authors researched to find out if there is a significant effect of print media, electronic media, and internet media on the participation of young voters in Bandung. This article is written based on a survey of 100 respondents aged 17-year-old (married/had been married) up to 30-year-old, who is registered on the List of Voters or DPT in the Election of Mayor and Deputy Mayor of Bandung in 2018. This research uses an instrument named The Ordinal Scale whose validity and reliability have been proven. The research applies a technique Multiple Linear Regression to analyze data, as well as in examining hypothesis. The research findings reveal that print media and electronic media did not have a significant effect on young voters but did the internet media have a necessary effect on the young voters.

Highlights

Public participation in voting is one of the indicators in assessing the success of the election, including in Indonesia
In the implementation of the General Election in Indonesia, most regions in Indonesia could not achieve the desired participation target. It can be seen since the implementation of the local elections held simultaneously in 2015, in which some of the Indonesian regions obtained the level of participation that is far below the expected target
The possible causes that the author can explain regarding the absence of significant influence from newspapers and magazines on the participation of young voters are namely: 1) The interest of young voters in reading newspapers and magazines is very low, as the majority of respondents have a reading frequency in the range of 0-2 days a week; 2) mass media is very progressive in following the developments of the era, so the conventional mass media has decreased ist attractiveness; 3) Newspapers and magazines have been replaced by the online news sources in the internet media platform

Summary

INTRODUCTION

Public participation in voting is one of the indicators in assessing the success of the election, including in Indonesia. With the characteristics of an urban community, young voters in the city of Bandung are very likely to be exposed to political information through various media that affect their participation in General Election. The authors intend to manage a study on the effects of mass media, especially the effect of print media, electronic media, and the internet media on the participation of young voters in the 2018 Election of Mayor and Deputy Mayor of Bandung. This study applies the quantitative approach to measure the trend of the effects of mass media and internet media on the participation of young voters in the 2018 Election of Mayor and Deputy Mayor of Bandung. The technique of multiple regression analysis is to determine the score of participation of young voters (the dependent variable) based on the prediction towards the effects of print media, electronic media, and the internet media (independent variables).

RESULT

Findings

CONCLUSION