EFFECTS OF MARKETING ON INTRODUCTION OF AUTOMATED TELLER MACHINES (ATMS) ON CUSTOMERS OF BANKING INDUSTRY

Abstract

This study examined effects of marketing on introduction of automated teller machine (ATM) on customers of banking industry. This study identified lack of network (service) as a problem. The specific objective was to highlight on identification of marketing needs on introduction of automated teller machine on customers of banking industry, among others. Research question was to what extent should identification of marketing needs on introduction of automated teller machine (ATM) on customers banking industry be? among others. Research hypothesis was there is no significant relationship between identification of marketing needs and customers of banking industry, among others. Review of related literature comprised of conceptual review, theoretical framework and empirical review. This study adopted survey research design. Area of the study was Nkwelle-Ezunaka where First bank is situated. Population of the study was customers queuing for automated teller machine (ATM) to render services. Sampling plan comprised of sample designs, sample unit, sample size, sample method and sample procedure. The sample size was one hundred and sixty two (162). This study observed data presentation and analysis. Findings, conclusion and recommendations were discussed.