Abstract

Social media has impacted various facets of modern lifestyle and it has a profound influence in Islamic da’wah globally. Numerous researches had been conducted on Islamic da’wah, however, there are only few tangible researches are known about the influence of Islamic da’wah through social media on Muslim youth particularly in Negara Brunei Darussalam. Therefore, this article is an attempt to assess and highlight the effects of Islamic da’wah through social media among Muslim youth in Negara Brunei Darussalam. The opportunity to gain information on Islam through social media is limitless and open widely to Muslim youth in Negara Brunei Darussalam to learn and gain knowledge about Islam. As a result, young Muslim preachers in Negara Brunei Darussalam are able to attract Muslim youth by using social media besides offline settings such as religious gatherings. It is clear and noticeable that their activities began to attract Muslim youth who wants to deepen their understanding about Islam. In brief, the methodology used is library research which will be presented in descriptive and narrative approach. Since this article is based on secondary data without any data collection to further investigate the actual ratio in Negara Brunei Darussalam, hence, this article can be strengthened by giving out a questionnaire to Muslim youth who use social media as their platform to educate each other in becoming righteous Muslims.

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