Abstract
Effects of innovativeness and innovation behavior on tourism SMEs performance: The case of Albania
Highlights
Due to fierce competition, globalization and technology advancements along the last decades, the need to innovate is considered imperative (Tajeddini & Trueman, 2008)
As Orfila-Sintes et al (2005) and Grissemann et al (2013), this study refers to the innovation behavior as the number innovations that are practically implemented within various areas of the tourism SMEs and are internally and externally oriented with their effects
Based on the above arguments we propose the following hypothesis: H3: Innovation behavior has a positive effect on tourism SMEs performance in Albania
Summary
Globalization and technology advancements along the last decades, the need to innovate is considered imperative (Tajeddini & Trueman, 2008). This study aims to investigate interactions of innovativeness, innovation behavior and SMEs performance indicators. Tourism SMEs are significantly contributing to socioeconomic development of the country, on the other side, several challenges such as short life span, informality, underdeveloped infrastructure, seasonality and inadequately educated workforce are assumed to hinder SMEs innovativeness and performance. This is an intriguing assumption to be deeply investigated. The paper continues with the literature review section by theoretically arguing on direct and indirect relationships between innovativeness, innovation behavior and SMEs performance. The last section provides insights into the described relationships, some limitations of the study and future lines for research are outlined
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