Abstract
Environment friendly, or green advertisingincreasingly gained popularity, and businesses are continuallylookingfor the most effective strategies to spread their green message to consumers. Consumershave raised their expectations and begun to take environmental concerns more seriously. Because human demands are limitless and limited resources are available, it is crucial for companies to make effective, waste-free use of resources in order to meet organizational goals. Green advertising is therefore necessary. Evidence from throughout the globe shows that people are concerned about their surroundings and are altering their behavior. The main objective of this study is to evaluate the effects of greenwashing practices on consumer behavior. The study was undertaken with a sample size of 345 respondents. The statistics has been accumulated through questionnaires and analyzed by SPSS and AMOS. Customers are assumed for being aware of greenwashing strategies employed by businesses, which include employing terminology like “herbal”, “organic”, and “natural”, yet when it relates to their behavior, they frequently don’t develop educated decisions and become duped. Consumers who are predisposed to purchase the goods find green persuasive logos, photos, wordings, and package appealing.
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