Abstract
This study examines how green operations affect firm’s environmental performance with green innovation as a mediator in the context of electronic industry. We carry out an empirical study with 141 valid questionnaires collected from high-tech manaufactures in Taiwan. The results show that positive relationships exist among green operations, green innovation and environmental performance (in both operational performance and managerial performance). However, an integration of green operations with green innovation would influence firm’s environmental performance more positively than the sole effects of green operations. It suggests that high-tech manufacturers should pay greater attention to green innovative strategies in order to cope with customer demand and, thereby, enhancing customer satisfaction and sustainable operations. This study has contributed to the extant literature by providing valuable academic references and pragmatic guidelines for firms to gain competitive advantages through green operations and green innovation.
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