Abstract
Scholars, academicians, economists have given different definitions of globalisation, highlighting mostly the economic and political consequences of globalisation. However, this paper aims at shifting the attention from the much talked economic and political consequences of globalisation to its effects on the English language concerning the Indian context. In other words, this paper aims to trace the various effects of globalisation on the English language. After going through relevant literature survey, the researcher has come up with the answer that globalisation has resulted into the further spread of the English language by changing its role in the global affairs, has given birth to indigenous varieties of English and to a new medium of communication which is neither speech nor writing but shares some of the characteristics of both.
Highlights
Globalization initially emerged as the term dedicated to the discipline of economics
It is imperative to mention that the process of globalisation of interconnecting the world would not have been a success as it is today without information and communication technology which is the backbone of globalisation along with the English language which serves as a lingua franca (Graddol, 2006)
The advent of globalisation has led to the worldwide dissemination of English
Summary
Globalization initially emerged as the term dedicated to the discipline of economics. The international brands and MNCs to name a few such as Coca- Cola, McDonalds and Revlon were taking their products to countries around the world To define such a process of interconnecting the world's market whereby people around the world can buy international products at their disposal, Levitt used the term globalisation (Sinha, 2006). Globalisation does not merely give access to buy international brands rather it provides an opportunity to bring local and indigenous products to global setup because national and international are relative terms, what is local or national for people of one part of the world is international for people of other parts of the world. It is imperative to mention that the process of globalisation of interconnecting the world would not have been a success as it is today without information and communication technology which is the backbone of globalisation along with the English language which serves as a lingua franca (Graddol, 2006)
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