Abstract
Factual information about a little-known country was presented to Ss who subsequently heard either a negative or positive emotional appeal about the country and its people. Ss in the control conditions did not receive prior information about the country before hearing the emotional appeals. The results indicated that Ss exposed to prior factual information were less persuaded by the negative appeal than Ss who did not receive prior information. Prior factual information had little effect in influencing susceptibility to the positive appeal. Indirect evidence cited suggested that the factual information tended to create a positive attitude toward the country. Several interpretations of the data, including an averaging model of information integration, were discussed.
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