Abstract
We examined the effects of internal and external motivation to control prejudice on implicit prejudice, focusing on identifying a mediator of the relation between external motivation and implicit prejudice. White participants completed internal and external motivation to control prejudice measures several weeks before completing the Implicit Association Test (IAT). Participants who were more internally motivated showed less implicit prejudice, whereas those who were more externally motivated displayed more implicit prejudice. Consistent with an ironic processes explanation, the effect of external motivation on increased implicit prejudice was mediated by efforts to control prejudiced responses.
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