Abstract
Forty-eight female and 48 male adults at a shopping mall evaluated a briefly depicted adult female stimulus person on 24 7-point bipolar scales that described personality traits and professional performance characteristics. Each subject rated one of four mothers of a young child. The mother was portrayed as either employed or nonemployed, and as either divorced or married. Employed mothers were perceived as more professionally competent but as less dedicated to their families than were nonemployed mothers. Married mothers were rated as more nurturant and as better adjusted than divorced mothers.
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