Effects of Employee Performance Management on Productivity of Safaricom

Abstract

The issue of employee performance management and productivity has been studied for a very long time, and several approaches have been used to this subject. However, very few studies were done at Safaricom, the giant telecommunication company in Kenya. The main objective of this study was to find out the effects of employee performance management on the productivity of Safaricom. The specific objectives were to find out how Safaricom motivates employees to perform better, to determine how employee engagement affects productivity, to examine how rewards and recognition practices influence the engagement of employees at Safaricom, to find out how Safaricom manages the employee appraisal, and how employees contribute to the quality of goods and services in Safaricom. This was a cross-sectional study. The researchers conveniently chose Karen Centre, Galleria Mall, and Ongata Rongai customer service centres. Thirty employees from these branches were chosen using stratified and simple random sampling methods to participate in the study. Data were collected using the self-administered questionnaire. Descriptive statistics with weighted averages were computed during data analysis. The results showed that employee performance management strategies have a significant effect on productivity. The study recommends that Safaricom should keep rewarding employees who meet organisational expectations to increase the percentage of employees who are satisfied, and the managers and supervisors should treat the employees more as human persons than tools of productivity. The employees who were not fully engaged should work on this aspect as it affects productivity. Similar studies could be conducted in other telecommunications companies.