Effects Of Different Age Groups And Education Towards Consumption Of Traditional Finger Foods In Banda Aceh

Abstract

(Pengaruh Usia dan Pendidikan terhadap Pola Konsumsi Kue Tradisional di Banda Aceh) ABSTRACT. Traditional finger foods are closely related to the culture and habits of the population where the foods are produced and carry a symbolic value. The perception of local citizens towards the consumption of traditional foods will affect the existence and integrity of these foods. Primary research was done by interviewing 263 consumers of traditional finger food in Banda Aceh, Indonesia, between April and May 2011. Demography factors are believed to have strong influence in the consumption pattern of traditional finger food in Banda Aceh. The interviews were performed by using a structured questionnaire. The questionnaire consists of dichotomous, multiple-choice questions and scale questions. The sampling technique which was used is a nonprobability with convenience approach in order to select consumers of traditional food. The data analysis was processed by descriptive and bivariate analysis using Chi-square distribution. The results showed that demographic factors, such as age and education, have a correlation with consumer behavior and consumption habits of traditional finger foods. As a side dish, the consumption of these foods is usually related to special occasions and leisure time. Although most of the consumers are satisfied with the traditional finger foods they consume, some improvements are still needed to enhance the quality and appearance of the products based on the respondents demand. These demands, such as improvement in taste and packaging are potential factors in supporting the increase of consumption of traditional finger food in Banda Aceh.