Abstract
The deceptive promotion of goods, practices, or activities as ecologically friendly—a practice known as corporate greenwashing—has a significant impact on society. This abstract explores the many effects of greenwashing, including how it affects consumer behaviour, trust, resource allocation, environmental progress, and competition. It looks at how greenwashing damages consumer confidence in companies, gets in the way of real sustainability initiatives, wastes money on marketing instead of real change, misleads customers into making unsustainable decisions, and skews the dynamics of the market by providing dishonest companies with unfair advantages. It also covers the possibility of regulatory scrutiny and reaction against businesses that engage in greenwashing. The comprehension of these consequences emphasises how crucial it is to cultivate openness and sincerity in corporate environmental endeavours to advance true sustainability and rebuild confidence incommercial operations.
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