Effects of cooperative gaming and avatar customization on subsequent spontaneous helping behavior

Abstract

Cooperative gaming is quickly becoming the preferred form of entertainment among children and teens. Although game content is typically violent, often producing negative social outcomes, cooperative game play ameliorates its anti-social impact in future formal instances of cooperation. The present study examined the influence of cooperative and competitive game play on subsequent spontaneous helping in a pair of experiments. The mitigating role of playing with a customized or generic avatar was also evaluated. In Experiment 1, participants played doubles tennis in Wii Sports either cooperatively or competitively with a confederate. Results revealed that participants who cooperated picked up significantly more pens spilled by the confederate after gameplay than those that competed, but only when they customized their avatars. In Experiment 2, cooperative game play in Wii Sports Resort canoeing engendered significantly more spontaneous helping regardless of avatar customization. These findings are generally consistent with recent gaming research and suggest that in-game cooperation and competition have more bearing on social outcomes than game content.