"Effects of Communication Media, Trust, Accuracy and Completeness on Organizational Commitment"

Abstract

The role of communication media and attributes of organizational communication were investigated in relation to affective organizational commitment. The literature on organizational commitment has identified a broad range of antecedents. However, frequency of use of various communication media and communication attributes such as trust, accuracy and information completeness have not been examined in relation to organizational commitment. The results supported predictions from media richness theory and media synchronicity theory. However, communication attributes of trust, accuracy and completeness were found to explain greater variance in organizational commitment than the level of use of communication media. Keywords: organizational commitment, media richness, trust.