Abstract
Effects of Channel Characteristics and Consumer Motivation on Viewer Satisfaction and Purchase Intention: Focusing on TV Home-shopping
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https://doi.org/10.36345/kacst.2013.31.1.002
Journal: Journal of Product Research | Publication Date: Feb 1, 2013 |
License type: cc-by-nc |
Effects of Channel Characteristics and Consumer Motivation on Viewer Satisfaction and Purchase Intention: Focusing on TV Home-shopping
Join us for a 30 min session where you can share your feedback and ask us any queries you have