Abstract
A company of different business levels may have different strategy systems. However, there is a growing understanding that systematic integration of different functional systems can improve the performance of a company. The first issue we concern is the effects of business strategy and product design strategy on New Product Development (NPD) performance. The second is to recognise whether the systematic integration of these two strategies has influences on the NPD performance or not. It is then suggested the fitness between business strategy and product design strategy to improve NPD performance for companies whose business and product design strategy are not in coordination.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Business and Systems Research
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
