Abstract
In this study, the core conceptual framework was constructed by introducing the following demographic variables: firm size, type of firm, and firm turnover, with firm performance as the dependent variable and ambitious innovation as the independent variable. Attempting to analyze the difference in mean values of respondents' perceptions of demographic variables grouped in the independent variable ambidextrous innovation and the dependent variable firm performance and the influence of the independent variable on the dependent variable, the study proposes the following research hypotheses H1: Ambidextrous innovation positively influences firm performance. H2: Customer orientation mediates the relationship between ambitious innovation and firm performance. H2a: Dimensions of Ambidextrous Innovation, such as structural, contextual, sequential, and synchronicity, have different effects on customer orientation. H2b: Customer orientation has a significant effect on firm performance. H3: There is a significant difference between different demographic variables on ambidextrous innovation, firm performance, and customer orientation. And taking Beijing as a case study, in the overall study, the sample size was calculated. In this study, 410 questionnaires were distributed using the random sampling method, 500 questionnaires were distributed using the questionnaire star, and 410 questionnaires were returned, with an 82% response rate.
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