Abstract

Effects of 3D Virtual Haptics Force Feedback on Brand Personality Perception: The Mediating Role of Physical Presence in Advergames

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Similar Papers

Paper Title
Journal
Date
Author
The effects of customers’ perceptions of brand personality in casual theme restaurants
Dohee Kim ... Manisha Singal
International journal of hospitality management | VOL. 30
Dohee Kim, et. al.Dohee Kim ... Manisha Singal
25 Oct 2010
Effect of brand origin on brand personality perceptions: an empirical analysis from Turkey
Cigdem Basfirinci
Asia Pacific Journal of Marketing and Logistics | VOL. 25
Cigdem BasfirinciCigdem Basfirinci
06 Sep 2013
Effects of 3D Virtual Haptics Force Feedback on Brand Personality Perception: The Mediating Role of Physical Presence in Advergames
Seung-A Annie Jin
Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society | VOL. 13
Seung-A Annie JinSeung-A Annie Jin
10 Nov 2009
The Influence of Music on Perceptions of Brand Personality, Décor, and Service Quality: The Case of Classical Music in a Fine-Dining Restaurant
Vincent P Magnini ... Shawn T Thelen
Journal of Hospitality & Leisure Marketing | VOL. 16
Vincent P Magnini, et. al.Vincent P Magnini ... Shawn T Thelen
05 May 2008
View more papers

More From: Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society

Paper Title
Journal
Date
Author
Does Online Dating Make Relationships More Successful? Replication and Extension of a Previous Study
Junwen M Hu ... Yue Zhang
Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society | VOL. -
Junwen M Hu, et. al.Junwen M Hu ... Yue Zhang
26 Jul 2024
Can Stress Put Digital Privacy at Risk? Evidence from a Controlled Experiment Examining the Impact of Acute Stress on Privacy Decisions on a Simulated Social Network Site.
Yizhou Liu ... Bart Knijnenburg
Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society | VOL. -
Yizhou Liu, et. al.Yizhou Liu ... Bart Knijnenburg
19 Jul 2024
Parsing Platforms: Natural Language Processing and Public Mental Health.
Brenda K Wiederhold
Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society | VOL. -
Brenda K WiederholdBrenda K Wiederhold
18 Jul 2024
Humanity's Evolving Conversations: AI as Confidant, Coach, and Companion.
Brenda K Wiederhold
Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society | VOL. -
Brenda K WiederholdBrenda K Wiederhold
18 Jul 2024
View more papers