Abstract
The world scenario is changing when we talk about personal data protection. Not that long ago, it was common to find companies that sell databases, and other companies that work with the information contained into these databases, aimed to create profiles and generate solutions, using technologies such as big data and artificial intelligence, among others, looking to be attractive and get more customers. In order to protect the privacy of citizens across the world, laws have been created and/or expanded to reinforce this protection. In Brazil, specifically, the Lei de Proteção de Dados Pessoais – LGPD [General Data Protection Law] was created. This research aims to analyze this law, as well as other laws that orbit around it. The goal is to know the impact of law enforcement on business routine and, as a specific objective, what the role of DPO (Data Protection Officer) in organizations will be.
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