Abstract
Social Networking has become a global phenomenon. Millions of people now use internet to engage on social networks. As in, there are more than 300 Social Networking Sites (SNS) and the total number of people using Social Networking Sites around the world is 1.73 billion according to 2013 Sensex. In few years, the usage of Social Networking Sites has surprisingly grown. These Social Networking Sites offers a wide variety of resources and services such as messaging, sharing of information, online marketing, blogging, connecting, sharing photos, audios, videos, group discussion, and distribution of applications. Consequently; especially youth, are the avid users of these sites. And, the usage of Social Networking Sites among the youth has increased rapidly throughout the world. Evidently, Social Networking Sites have become significant part of our lives. However, the study has been set forward to analyse the influence of Social Networking Sites on the interpersonal relationships of youth in Kerala state. Humans are social animals and Interpersonal Relationships are a very vital aspect of human existence. Hence, the impact of Social Networking Sites on interpersonal relationships needs to be examined through the lens of Sociology.
Highlights
Media assumes a significant job in the lives of individuals all through the world, and Social Media have constantly assumed a urgent job in venturing up of globalization
The inquiry as well as inquiry supervisor were of the view in the year 2009-10 itself that the presence of people on social networking sites is going to be bigger and better and it would be a great theme to discovery out whether these sites can be used as successful marketing platform and assess what kind of roadblocks might be faced in the process
The analysis of primary data clearly states that the intervention of Social Networking Sites (SNS) has caused for significant changes in interpersonal relationships between college students and their family
Summary
Media assumes a significant job in the lives of individuals all through the world, and Social Media have constantly assumed a urgent job in venturing up of globalization. Individuals around the bend gain through web based life, besides, numerous individuals have their work dependent on this It has turned into a piece of oneself. The combination of the media has extended the use of web that brought forth online networking This specialized thought implies that the Internet can bolster and intervene new types of correspondence; it helps in planning a superior social connection between people. Again; Social media is an idea that has given individuals a typical stage for sharing their news, perspectives and feelings with respect to the happenings in and around the globe
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