Abstract
Rythu Bharosa Kendram is One Stop Shop for supplying Government Certified Agri Inputs (Seeds, Fertilizers & Pesticides), Animal Husbandry & Fisheries Inputs to the farmers and has an attached workshop / Knowledge Center for giving scientific Agri Advisories to the farmers. It is integrated with a Call. The study investigated the effectiveness of services of RBK perceived by farmers in the East Godavari district of Andhra Pradesh during 2021-2022. A total sample of 120 farmers was randomly selected from twelve villages viz. Kadiyam, Vemagiri, Muramanda, Kalavacherla, Rajanagram, Velugubanda, Geddanapalli, Bhupalapatnam, S. thimmapuram, Bhatnavalli, Rollapalem and Nadipudi of East Godavari district of Andhra Pradesh. The data were collected with structured interview schedule. The perceived effectiveness of the services of RBKs was studied. It was observed that half (50.83%) of the farmers perceived that services rendered by RBKs were moderately effective followed by highly effective (34.17%) and less effective (15.00%) categories. It can be recommended to the government and policy makers for improvement, restructuring, reforming and modifying the services from RBKs to enhance its effectiveness further.
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