Effectiveness of Online Advertising in India

Abstract

With the rapid growth in the IT Industry, many companies have started using the internet as primary source of advertising platform for taking advantage of online technologies. The Internet has became more familiar as online marketers found that Internet provides more convenience and command over the advertising area. The primary objective of this research is to find out how efficiently does the online advertising performs its role in making sale of goods to the customers with attractive offers and discounts to retain such online customers for a long time. Online Advertising became the primary source platform for promoting new products using advanced Internet features. With the birth of Internet, business world became more customized and many people started to buy their products online that could make their work easier and more faster. Online Advertising gives a creative dimension and unique characteristics to the product which is an added advantage. This gives a great progress in online business which reaches the ultimate aim of the marketer. Online Advertising viewers has no restrictions as it can be viewed 24/7 across the globe. By dealing with online market, marketers can reduce the transaction cost as it can contribute for the earnings of the company and also it is very secured while competing against International Marketing. In this Research, we would discuss about the origin and history of Online Advertising, Characteristics and Forms of Online Advertising, What are the challenges that marketers are facing while doing Online Advertising, Recent Trends in Online Advertising and Search Engine Optimization Statistics.