EFFECTIVENESS OF INFORMATION AND ANALYTIC SUPPORT FOR SMALL ENTERPRISES IN BUSINESS INCUBATORS OF THE UDMURT REPUBLIC

Abstract

The current stage of development of entrepreneurial activity is associated with the use of information and communication technologies. Informatization of economic activity requires the use of new forms of implementation of infrastructure support for small business. One of the most effective forms of support for small businesses at present is the formation of a network of business incubators. It is business incubation that provides favorable conditions in the early stages of development of a small enterprise and helps to solve urgent socio-economic problems at the regional level. The article reveals the need to improve information and analytic support for small enterprises, implemented by business incubators in the context of informatization of the economy. The main emphasis is on the development of guidelines for assessing the effectiveness of the integration of information and analytic instruments in the process of business incubation of small enterprises. The authors disclose the contents of the key instruments for information and analytical support of small enterprises: consulting, training, project expertise and event monitoring. On the example of the activities of the Autonomous institution of the Udmurt Republic “Republican business incubator”, an interpretation of the results of the implementation of information and analytic support in 2015-2017 is given. Integration scenarios are identified with subsequent recommendations for improving the information and analytic component of infrastructure support for small businesses in the Udmurt Republic. A virtualization plan for the activity of the Republican Business Incubator is proposed, the main result of the implementation of which should be an increase in the number of residents and revenue growth.