Effectiveness of ginger supply chains in rural communities as a form of farming sustainability (study case in Cianjur district)

Abstract

Ginger has a high economic value. It has benefits for health and doesn’t require complicated processing. But, ginger required a long period to cultivate. It makes farmer’s interest in cultivating ginger decrease and ginger production continues to decline every year. Aside from that, ginger certified seeds are also limited. Meanwhile, demand for ginger continues to rise. To meet these demands, an effective and efficient supply chain management is needed. One of the largest ginger productions in West Java is located on Cianjur. So the purpose of this research is to determine an efficient ginger supply chain of farming sustainability in Cianjur. The method used is descriptive analysis use framework of the Asian Productivity Organization (APO). Then develop it as a strategy use SWOT-AHP method. The results showed ginger supply chain’s members in Cianjur consisted of farmers, collectors, wholesale market, local market, and consumers. Ginger supply chain management in Cianjur isn’t effective because there are still some obstacles in each member. The strategy chosen is to improve productivity and product quality for a better supply chain. There is also a need for mutual awareness between each chain in increasing the productivity and quality of ginger so that producers are more enthusiastic about cultivating ginger in the future. So that farming activities remain sustainable.