Abstract
Communication is recognized as an important input for sustainable development of agriculture. The present study was designed to measure the relative efficacy of television, agri-portal and multimedia DVDs in improving the symbolic adoption of tomato crop production practices among farmers. The study was conducted in Hoskotetaluk of Bangalore rural district. Total sample size was 90 farmers comprising, 30 each, under television, agri-portal and DVD. Three treatments namely television (T1), e-krishi agri-portal (T2) and DVD (T3) were tested for their efficacy in terms of symbolic adoption through these three treatments. Television (T1) was found to be most effective and superior in imparting symbolic adoption with the enhancement of 42.42%, followed by DVD (37.18%) and e-krishi agri-portal (35.10%). All the three treatments were effective in imparting symbolic adoption with considerable variation in their effectiveness. The paired ‘t’ test revealed that there exists a significant difference in symbolic adoption of tomato crop production practices among the T1, T2 and T3 farmers at 1% level of significance.
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