Abstract
Consumer ethnocentrism is a psychological concept that explores the extent to which consumers prioritize purchasing products produced domestically over those produced abroad. This research article aims to investigate the effectiveness of consumer ethnocentrism in influencing consumer attitudes, purchase intentions, and actual buying behavior. By leveraging secondary data and sources, this study provides valuable insights into the impact of consumer ethnocentrism on consumer behavior and its implications for marketers and policymakers. The findings contribute to the existing literature on consumer behavior and provide practical recommendations for businesses operating in the global marketplace.
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