Effectiveness of an Internet-based, Functionality Focused Program for Improving Positive Body Image

Abstract

This study tested body functionality based online program “Expand your horizon”. In the current study, we examined whether a positive body image program “Expand your Horizons” can be effective not only in modifying a positive body image but also such outcomes like body image quality of life. The program is designed to improve positive body image using writing assignments. One hundred and thirteen female students (M age – 22,08) were randomised to one week online programme “Expand your horizon” or control group. Body appreciation, body functionality, self-objectification and body image quality of life were measured at pretest and posttest. Participants in body image program experienced greater positive body image and body functionality compared to participants in control group. However, despite previous research that demonstrated relationship between body functionality and self-objectification or that focusing on body functionality could lead to lower level of self-objectification, in our study we do not confirmed that. Contarary to expectations no differences in body image quality of life and self-objectification were found between program participants and the control group. Also, there were no improvements in the control group over time. The result of the present study add to existing evidence that functionality based intervention can improve positive body image and body functionality in female students. Also it appears to be beneficial when delivered via internet.