Effectiveness evaluation on cross-sector collaborative education programs for traffic safety toward sustainable motorcycle culture in Vietnam

Abstract

Motorcycle injuries have caused serious implications for public health and national economies in many ASEAN countries. Drivers' lack of road safety awareness and low level of voluntary compliance hinder the promotion of traffic safety. Against this background, the Vietnamese government cooperated with motorcycle manufacturers in a wide range of educational activities. This study evaluates the effectiveness of cross-sector collaborative education programs implemented in Vietnam through a series of statistical analyses. Utilizing a sample of 600 respondents, we focus on the educational effects on riders' attitudes, behaviors, accident prevention, and riders' psychological changes after participating in safety activities. The results show that the effectiveness of rider training differed depending on riders' experience. Motorcyclists' improvement in risk awareness mainly results from the enhancement of safety awareness. The structural model revealed that safety activities have positive effects on motorcyclists' riding confidence, safety awareness, joy and comfort while riding, independence and freedom in daily life, and perspective-taking abilities. Altruistic motivation is suggested as the key factor to encourage motorcyclists' safe riding, highlighting the importance of building up traffic moral and expanding traffic safety culture across the country. With an attempt to find out the insufficient and missing content from the present training programs, this study seeks to inform policy decisions on accident prevention as well as promote motorcyclists' well-being based on the sustainable motorcycle culture in ASEAN countries.