Effectively Managing Multiple Social Media Accounts in Organizations through Corporate Communication Department

Abstract

Corporate communications department in every organization does a lot in branding and advertising. It also enhances public relations through image and identity enforcement of a company. This needs multiple management of social media because most of organizations’ work has gone online and most clients are into online. This immensely calls for a corporate communication officer who can handle multiple online media accounts. The study focused on management of multiple social media tools by a corporate communication officer of an organization. The study aimed at finding the reliable software or application tools to be used in effective management of multiple social media accounts . The research uses Survey design and questionnaires to gather information .The design was effective method of collecting data by use of questionnaires. The respondents were corporate communicator /PR consultants managing multiple social media accounts on behalf of their companies/organizations. Keywords: Social Media/Accounts, Corporate Communications, Organizations