Effective Web Management for B2C E-Commerce in India

Abstract

The web has become a place where many live, play and work. It is the ultimate customer empowering environment and in the emerging world of ecommerce where customers are surrounded with myriad choices, organizations are faced with a challenge of meeting consumer expectations in a highly competitive world. The following study aims at analyzing the ability of website attributes of Ecommerce websites in catering to the process of creating a value proposition for the consumer. For this purpose, the website attributes of a set of 25 websites of E-commerce Companies in India were analyzed. A survey of a focus group of participants who were regular users of E-commerce websites like EBay, Yebhi and Snap Deal etc. helped us in creating a model for calculating a Web Management Score for Marketing Value Creation (WMSMV). The E-commerce sites scoring high on the web management perspective were further studied to analyze their Alexa Rank. Definite correlations were discovered in the case of sites demonstrating a higher Web Management Score (WMS) and subsequently, a better degree of web management. The aim of this research is to understand how ecommerce websites create a value proposition for their online consumers, in order to improve their interaction with them. The findings of this study are expected to support Ecommerce website users, designers, owners, and developers.