Abstract
Information dissemination has become part of people’s daily communication and there is great interest for both academic and industrial communities. Most previous studies have focused on the strategy and mechanisms. The methods controlling the process of information diffusion have rarely been studied. Thus, previous studies have failed to effectively mine the value of product information diffusion on social networks. In this study, based on the information diffusion product in consumer self-organized social networks, the control of the product information diffusion process was explored. The node identification principle of the QR code sender designed in this study and the linked list that associated information with specific nodes allowed the acquisition of effective traces in long-chain transmission from the information source to the value nodes, and solved user information disclosure during the transmission process. This method was applied to the tracing system of defective vehicles, achieving accurate recall of defective vehicles.
Highlights
WeChat, social media websites, and mobile intelligent terminals, as consumer-led media and technology, have developed rapidly
The node identification principle of the QR code sender designed in this study and the linked list that associated information with specific nodes allowed the acquisition of effective traces in long-chain transmission from the information source to the value nodes, and solved user information disclosure during the transmission process
The results showed that rumors spread faster in homogeneous networks compared to heterogeneous networks
Summary
WeChat, social media websites, and mobile intelligent terminals, as consumer-led media and technology, have developed rapidly. Understanding the spread of rumors has been improved using the SIR model, mainly in two aspects: 1) constructing network structures based on different attributes, and 2) increasing the attributes of the study objects. The improved rumor spread model and the epidemic disease model differ from the information diffusion model in that networks are self-organized by consumers in two ways. Node infection is forced and spontaneous in the epidemic disease model, while information diffusion in a consumer network is optional and voluntary. The epidemic model as well as the improved rumor model, which is based on the epidemic model, cannot abstractly represent information dissemination processes in consumer networks. Another main mode of information diffusion is information cascade.
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