Effective leather procurement strategies for leather products retail industry

Abstract

Now a days lot of corporate giants and World leading brands such as TATA ,Aditya Birla Group, Reliance, Future group, Walmart, Zara etc.. has been performing well in the leather retail industries. As to promote a leather product as a retail brand or to promote the sales of an existing brand the retailer has to attract the customers through their discounts, quality, services and customer focus. Giving discounts and to reduce the product price ,it is mandatory to reduce or minimize the product costing. In leather production the leather is the essential raw material. Reducing the leather products cost, retailers have to minimize the raw /wetblue leather purchase price. But this may not happen because the supplier of raw leather / Wetblue leather is influenced by the availability of good quality leather, animal slaughtering rate and the demand for superior selection / superior grade leather. This study is attempted to know alternative leather procurement methods which is required for leather and leather products industry. The data are collected from 80 samples at TATA International Ltd -Chennai by using convenience sampling Techniques.