Effective Information Management Model in Implementing PT Polytama Propindo's CSR Program

Abstract

One of the implications of mandatory CSR implementation in Indonesia is informing the community (disclose) about CSR implementation and company stakeholders. The problem analyzed in this research is the negative perception of the surrounding community towards the company, which in turn leads to problems in managing and disclosing information. The research problem was analyzed using General System Theory (GST) and Organizational Information Theory (Karl Weick). GST leads to an understanding that companies and society, including other stakeholders, are one unit (holism). Organizational Information Theory (Karl Weick) is used to analyze how companies overcome ambiguity in the input they receive from the external environment. This research uses a postpositivism paradigm and a qualitative approach. The method used is a case study with a single case multilevel analysis model. The research results show that PT Polytama Propindo has implemented CSR as proven by successfully obtaining PROPER Green Rating (2018, 2019) and Gold Rating (2020, 2021, 2022). However, other findings in this research seem to negate PT Polytama's achievements in implementing CSR, because the community around the company area (Limbangan Village) still has a negative perception of the company. The finding of input (negative perception) from PT Polytama's external environment led to other research findings, namely regarding the importance of building an empowerment program as an "alternative way" for two-way communication with the community in Limbangan Village. This finding is also the output of PT Polytama's efforts to unravel the ambiguity behind the negative perceptions of the Limbangan Village community.Keywords: CSR, PROPER, Perception, Information Processing, Disclosure, PT Polytama Propindo