Abstract
Cases of food products with halal certification which are non Shariah compliant as reported by the mass media can lead to the negative perception among Muslim consumers on how halal food production process is conducted at the food premises. Examining the dimensions that can lead to the effective implementation of Shariah compliant halal food products, this study investigates the influence of halal food supply chain, food safety system and knowledge towards assuring trust attributed to such products. To achieve this objective, primary field data was collected among 200 food manufacturers SMEs which are certified with JAKIM, halal certification. All the respondents are located in Selangor, Kuala Lumpur, Negeri Sembilan, Melaka and Johor Baharu. The findings of this study revealed that halal food supply chain can influence trust. Besides, food safety system and knowledge have no relationship with trust.
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