Effective Elements of Climate Change Videos on the YouTube Platform

Abstract

In an era where visual communication is important, understanding the key components that make climate change videos effective is essential for improving awareness and driving meaningful actions. This research presents an overview of YouTube’s educational content on climate change, aiming to identify elements that contribute to the effectiveness of these videos. We used a questionnaire targeting bachelor’s and master’s students to learn about their preferences regarding the available videos and their beliefs concerning the use of YouTube as an educational platform. A curated list of videos was used to explore how students perceive their influence on personal interest and engagement in climate change. Accordingly, each student watched three videos related to climate change and provided information concerning their impressions. By reviewing various attributes of the videos related to climate change, such as the content structure, engagement, and similar, we extracted the essential characteristics that are associated with more positive reactions to these videos as significant educational tools.